Limited Release Ingredient Kit for Prostate Cancer Awareness Month – September 2010
PSA IPA Limited Release Ingredient Kit
• A homebrew product to benefit Pints for Prostates, a grassroots effort to raise awareness among men of the importance of regular health screenings and PSA testing
• The demographics of homebrewers nearly identically matches the target audience for this important health message
• This is a great opportunity to use our passion and expertise in homebrewing to promote an important health message that is specific to our core customer base
• LD Carlson will donate $3.00 from the sale of each kit to Pints for Prostates, a 501(c)3 charity;
with your support we can make a powerful positive impact
• This kit will be available mid-July so it can be on the shelves between August and October (September is Prostate Cancer Awareness Month)

PSA IPA
PSA IPA is a limited release India Pale Ale 5-gallon ingredient kit which promotes an important health message. Palisade, Simcoe and Amarillo hops contribute to a crisp bitterness that is only found in this trademark American craft beer style. A portion of the proceeds will be donated to Pints for Prostates, a grassroots campaign and a 501(C)3 charity.

Press Release…
Brewer’s Best® enters partnership with “Pints for Prostates” awareness campaign
Brewer’s Best® will offer a limited release homebrew ingredient kit this fall to benefit Pints for
Prostates. Founded by prostate cancer survivor Rick Lyke in 2008, the campaign raises awareness
among men at beer festivals, social networking and pro bono advertising. The kit will be available in
September, which coincides with Prostate Cancer Awareness month.
LD Carlson Company, who packages the Brewer’s Best® brand of products in Kent, Ohio, has
agreed to donate $3.00 from the sale of every kit to the Pints for Prostates campaign. Retailers who sell
the kit will have the option to match the donation. All net proceeds raised by the group go to fighting
prostate cancer and assisting men with the disease. This is the first homebrewing product to partner with
the charity.
The ingredient kit, PSA IPA, will be a hoppy India Pale Ale. A PSA test is a common blood test
used to measure levels of prostate specific antigen which is often elevated in the presence of prostate
cancer. In addition to containing all of the ingredients to make a 5-gallon batch of beer, the kit will include
health-related information about the importance of early detection through PSA testing.
“Pints for Prostates mission is to reach men through the universal language of beer with an
important health message. PSA IPA will give us a unique platform to reach homebrewers,” said Lyke.
“Every week nearly 4,000 men in the U.S. hear the words ‘you have prostate cancer.’ The key for these
guys is detecting the disease in its early stages when treatment is nearly 100 percent successful.”
LD Carlson distributes Brewer’s Best® homebrew products to a network of independent retailers
across the country. “Our brand is a great vehicle to deliver an important health message to homebrewers
everywhere”, says Brian Wright, LD Carlson’s Sales & Marketing Manager. The ingredient kit will begin to
hit store shelves in August. Beginning in 2011, PSA IPA will be available earlier in the year to coincide with Father’s Day.
About LD Carlson Company
LD Carlson is a national wholesale distributor of beer and wine making equipment. Established in
1970, LD Carlson services a network of independent retailers (homebrew shops) across the country. Their
Brewer’s Best® product line includes starter equipment kits, ingredient kits, spices, flavorings and various
brewing accessories. More information is available at www.ldcarlson.com and www.brewersbestkits.com.
About Pints for Prostates
Pints for Prostates, a 501(c)3 campaign that uses the universal language of beer to encourage men
to take charge of their health, was founded by prostate cancer survivor Rick Lyke in 2008. The grassroots
effort raises awareness among men of the importance of regular health screenings and PSA testing by
making appearances at beer festivals, social networking and pro bono advertising. Pints for Prostates
supports the Us TOO International Prostate Cancer Education and Support Network, a 501(c)3 charity that
works to support, educate and advocate for men with prostate cancer and their families. More information
is available at “http://www.pintsforprostates.org. Pints for Prostates also has a presence on Facebook and
Twitter (@pints4prostates).
PSA IPA Limited Release Ingredient Kit

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